Epitome Architects Limited
Website Redesign, UX/UI
Epitome Architects Limited is a leading architectural firm based in Dar es Salaam, Tanzania.
Stakeholders: Executive Director, Managing Director, Office Manager, Graduate Architects, Clients and Hosting Service Providers
Role: Lead UX Designer
Deliverables: Designed and built a responsive website
Duration: 6 weeks
The Problem
Epitome Architects Limited’s website is one of the major channels people use to discover their work. The current website is oversaturated resulting in a poor user experience. Major issues include an outdated visual design, confusing navigation, a lack of content hierarchy and inconsistent branding.
The Goal
A responsive website with a minimal design that allows Epitome’s work to shine and reflects its brand. This will let users discover Epitome’s extensive portfolio with ease.
Homepage for Epitome Architects Limited’s website before the redesign
Sitemap
I created subcategories for the project section and streamlined the about section to improve navigation. I reordered the sections placing projects first while maintaining the overall structure of the previous website’s sitemap.
Before
After
Mockups
My research showed that high quality project images are a key factor in converting customers. Therefore, I chose a minimal design that lets the images stand out, allowing the users to take a deep dive into Epitome’s projects.
Before
After
I used large headings and lines to denote clear visual hierarchy. The font for the headings matches Epitome’s logo, ensuring brand consistency.
The previous mobile experience wasn’t responsive. I ensured all design elements were responsive, allowing for a great mobile user experience.
View Epitome Architects Limited’s responsive website with the link below: