Epitome Architects Limited
Redesigned website, driving a 60% increase in client inquiries.
Stakeholders: Firm Directors, Architects, IT Admin & Clients
Role: Lead UX Designer
Deliverables: Designed and built a responsive website
Duration: 6 weeks
The Problem
Epitome Architects Limited’s website is one of the major channels people use to discover their work. The current website is oversaturated resulting in a poor user experience. Major issues include an outdated visual design, confusing navigation, a lack of content hierarchy and inconsistent branding.
The Goal
A responsive website with a minimal design that allows Epitome’s work to shine and reflects its brand. This will let users discover Epitome’s extensive portfolio with ease.
Homepage for Epitome Architects Limited’s website before the redesign
Sitemap
I created subcategories for the project section and streamlined the about section to improve navigation. I reordered the sections placing projects first while maintaining the overall structure of the previous website’s sitemap.
Before
After
High-fidelity Wireframes
My research showed that high quality project images are a key factor in converting customers. Therefore, I chose a minimal design that lets the images stand out, allowing the users to take a deep dive into Epitome’s projects.
Before
After
Refining the Design
Epitome Architect Limited’s live website
The previous mobile experience wasn’t responsive. I redesigned all elements to ensure a seamless and user-friendly mobile experience.
Impact
Increased conversion rates by 60%, with client inquiries rising from 10% to 16% in three months.
Reduced bounce rate by 25%, improving user engagement.
Increased average time on project pages by 30 seconds.